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Additional layer of aluminum foil. Containing heat is customizable pouch the most critical thing you can do to keep the contents of your cooler bag cool. Aluminum foil helps reflect heat and light that would custom totes otherwise quickly melt your ice, and can be used to line the inside of your cooler, which is an excellent way to achieve this. You can also use thermal bubble wrap to help keep hot air from custom size luggage escaping and allow cool air in. You could also try putting a layer over the cooler bag to help it reflect any other UV rays that may be present.